Work With Me MarTech Services Experience Portfolio Blog Let's Talk

I Build Stories That
Audiences Remember.

Content marketeer. Brand storyteller. Your next strategic hire.

Content that connects, not just converts. I craft strategies that turn brands into voices people actually want to hear. From editorial planning to audience engagement, I build the systems that make content work as a growth engine.

10+ years of content marketing experience
$55M+
Revenue influenced through content
100K+
Audience members grown
1,500+
Keywords ranked organically
70%+
Email open rate achieved
4.1%+
Email click-through rate
$10K+
Weekly revenue from email

How to Move Forward

Choose the engagement model that fits your needs

Full-Time

Join your team as a dedicated content marketing leader, driving strategy and execution from day one.

  • End-to-end content strategy ownership
  • Team building and mentorship
  • Cross-functional collaboration
  • Long-term brand building

Contract

Dedicated expertise for your project timeline, with the flexibility to scale as needed.

  • 3-12 month engagements
  • Campaign launches and revamps
  • Content system buildout
  • Team training and handoff

Consultant

Strategic guidance when you need it, without the overhead of a full-time hire.

  • Content strategy audits
  • Brand messaging development
  • SEO content roadmaps
  • Ongoing advisory support

My Marketing Stack

CRM & Automation

HubSpot, ActiveCampaign, Zoho, MailChimp, Instantly, Smartleads, Clay, Heyreach, Dripify

Analytics & Attribution

Google Analytics 4, Looker Studio, SEMrush, Google Search Console

Advertising

Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Reddit Ads

CMS & Web

WordPress, Shopify, Webflow, Wix, Emergent, Lovable

AI & Automation

Claude, Perplexity, Make, Webhooks

Project Management

Asana, Monday, Notion, ClickUp

How I Can Help You

Content Strategy
From editorial calendars to content pillars. Building frameworks that align content with business goals and audience needs. Strategy that connects, not just fills space.
Brand Storytelling
Crafting narratives that connect. Developing brand voice, messaging frameworks, and stories that resonate with your audience and differentiate you from everyone else.
SEO, AEO & GEO
Content optimized for traditional search, AI-powered answers, and generative engine results. Keyword research, content optimization, and building organic authority that compounds.
Email Marketing
Newsletters that nurture. Building email programs that engage subscribers, drive conversions, and create loyal audiences. From welcome sequences to revenue-driving campaigns.
Social Content
Beyond vanity metrics. Creating social strategies that build genuine engagement, thought leadership, and community. Content that sparks conversations, not just likes.
Content Analytics
Making sense of data. Setting up tracking, building dashboards, and translating metrics into actionable content decisions. Numbers that tell stories.
See the Proof

Where I've Made an Impact

2023 — 2025

Director of Marketing and Communications

We Must | B2B & B2C Ecommerce

Led the marketing engine behind a 27x revenue growth story. Built full-funnel campaigns, implemented AI automation, and optimized every touchpoint from acquisition to retention.

2022 — 2023

Senior Marketing Communications Manager

Ukiyo Visuals | Digital & Performance Marketing Agency

Managed performance marketing and brand communications for 8+ B2B tech and SaaS clients. Handled Google and Meta ads across multiple brands, developing strategies that consistently exceeded engagement and conversion benchmarks.

2021 — 2022

Content Marketing Manager

Recro | Tech Hiring Platform

Drove growth through viral content and social-led acquisition. Grew LinkedIn presence by 5x, which led to 2x their monthly hiring. Established the company as a thought leader in tech hiring.

2014 — 2021

Senior Manager, Marketing & Business Development

Our Wedding Chapter | Event Services

Built and led a marketing and creative team of 10+ professionals. Achieved 50%+ YoY customer growth for 7 consecutive years while maintaining a 97% client satisfaction rate.

Let's Build Something Together

No pitch, just a conversation about how I can help your brand tell better stories.

Or reach me directly:

param.owc@gmail.com · LinkedIn